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2014 · US · Mobile · Broadcast · Marketplace

Intelligent Radio — a two-sided streaming radio marketplace

A two-sided mobile app connecting US radio listeners with stations across the country — live streaming, schedules, deals, contests and direct song-request contact, all searchable by genre or city.

Mobile Broadcast Marketplace
Intelligent Radio — a two-sided streaming radio marketplace

In one breath

  • Two-sided streaming radio marketplace — listeners discover, stations publish
  • Search by genre or city; customise dashboard with favourite stations
  • Stations drive engagement via deals, contests and direct song requests
US nationwide

Coverage

iOS + Android

Platforms

Deals · Contests · Song requests

Station features

01 · The challenge

What was broken, what was at stake

Listeners wanting to discover radio stations across the US had no single home — every station had its own app, each with a different UI. Stations, in turn, had no shared place to run deals or contests across listeners nationally. Intelligent Radio wanted to be that shared surface for both sides.

02 · The approach

How we thought about it

Design two apps in one. Listener-side: search by genre or city, favourite stations, customise dashboard, stream live. Station-side: publish deals, contests, schedules, and accept song requests directly. Same app binary, listener-focused UI, with station features surfacing inline.

03 · What we built

The actual solution

Mobile app on iOS and Android. Genre and city search, favourites dashboard, live streaming from opted-in stations, events calendars with native calendar add, deals redemption, contest entry, direct song requests, and Facebook/Twitter sharing.

04 · The results

What shipped, what changed

A shared home for listeners and stations across the US — replacing a fragmented per-station app landscape with a single marketplace.

Timeline

Phase by phase.

  1. 01

    Discovery

    2 weeks

    Two-sided marketplace scoping. Station onboarding process.

  2. 02

    Design

    2 weeks

    Listener-first UX with inline station surfaces. Deal/contest flows.

  3. 03

    Build

    6 weeks

    Parallel iOS and Android. Station admin backend.

  4. 04

    Launch

    1 week

    Station seeding, listener marketing, store submission.

Stack

Tools and tech used.

iOSAndroidLive audio streamingStation publishing backend

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19 years · 10M+ lines of code · 240+ mobile apps · IKEA · ABC News · DaVita · SBM Industries