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2013 · US · Mobile · Entertainment · Streaming

Inmoo — a streaming media app for an indie movie publisher

iPhone, iPad and Android apps (paid and free tiers) for an independent movie publisher — device-specific encoded streams via Ooyala and Unicorn, integrated with the publisher's existing .NET SOAP backend.

Mobile Entertainment Streaming
Inmoo — a streaming media app for an indie movie publisher

In one breath

  • iPhone, iPad and Android streaming apps for an indie movie publisher
  • Integrated with the publisher's existing .NET SOAP/WebServices backend
  • Device-specific encoded streams via Ooyala and Unicorn streaming services
iPhone · iPad · Android

Platforms

7 man-months

Effort

Free + Paid

Tiers

01 · The challenge

What was broken, what was at stake

An indie movie publisher with a mature .NET backend wanted to move to mobile without rebuilding its content pipeline. Device-specific video encoding, payment tiers and ad-supported free tier had to work across three form factors (iPhone, iPad, Android) from a single backend.

02 · The approach

How we thought about it

Keep the backend as-is. Consume the publisher's existing SOAP/WebServices from the mobile apps via async callbacks — no backend migration. Per-device stream selection via Ooyala and Unicorn handles encoding differences. Build paid and free tiers from the same codebase with ad-supported switching for the free tier.

03 · What we built

The actual solution

Native apps on iPhone, iPad and Android consuming the existing .NET SOAP/WebServices. Async-callback architecture for UI responsiveness. Streaming via Ooyala and Unicorn with device-specific encoded streams. AdMob for the free tier, Facebook and Twitter sharing, and multi-lingual content support.

04 · The results

What shipped, what changed

Three mobile surfaces live for the publisher — paid and free — driving off the same backend that powered desktop, without any backend rewrite work.

Timeline

Phase by phase.

  1. 01

    Discovery

    2 weeks

    Backend service mapping. Streaming provider evaluation.

  2. 02

    Design

    3 weeks

    Three form-factor UX (iPhone, iPad, Android). Paid vs free flow.

  3. 03

    Build

    7 man-months

    Parallel tracks across three apps. Async service integration. Streaming provider wire-up.

  4. 04

    Launch

    2 weeks

    Store submissions across three platforms.

Stack

Tools and tech used.

iOS (Objective-C, C++)Android (Java).NET SOAP/WebServices (existing backend)Ooyala + Unicorn streamingAdMob

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