2014 · US · Enterprise · Mobile · Hospitality · Loyalty

A restaurant loyalty program app for Hooters Club of America

A brand-loyalty mobile app for a national US restaurant chain — location finder, deals, leaderboards, and loyalty points designed to integrate with the existing Point of Sale system.

Enterprise Mobile Hospitality Loyalty

In one breath

Brand-loyalty mobile app for a national US restaurant chain
POS-integration-ready architecture for future auto-award/redemption
Engagement layer (leaderboards, voting) on top of the loyalty core

iOS + Android

Platforms

Plugin-based

POS readiness

National chain

Scope

01 · The challenge

What was broken, what was at stake

Most restaurant loyalty apps are glorified punch cards. Hooters wanted a brand-engagement app with loyalty points at the centre — but designed from day one for a future where the existing POS system could auto-award and redeem points without staff intervention.

02 · The approach

How we thought about it

Two design priorities. First, ship a complete consumer experience that makes sense standalone — locations, deals, specials, leaderboards and loyalty points. Second, architect the points system behind a plugin boundary so POS integration could be bolted on later without rewriting the app.

03 · What we built

The actual solution

Mobile app on iOS and Android with locations, deals, specials, voting for favourite waitresses, leaderboards, and manual loyalty-point entry. Points system built behind a clean plugin interface ready for a later POS integration phase.

04 · The results

What shipped, what changed

A brand-forward loyalty product that users would actually open between visits — engagement layer keeping the app active, points system ready for automated POS integration when the brand chose to pursue it.

Timeline

Phase by phase.

01
Discovery
2 weeks
Brand and POS capability audit. Loyalty program rules design.
02
Design
2 weeks
Brand-forward UI. Loyalty flow. Leaderboard and voting UX.
03
Build
6 weeks
Parallel iOS and Android. Plugin-based points engine.
04
Launch
1 week
Location data seeding, marketing assets, store submission.