International team? We've shipped for IKEA, ABC News, DaVita and Fox40 for 19 years. See our page for US / EU / UK / APAC clients →

2014 · US · Enterprise · Mobile · Hospitality · Loyalty

Hooters Club of America

A restaurant loyalty program app for Hooters Club of America

A brand-loyalty mobile app for a national US restaurant chain — location finder, deals, leaderboards, and loyalty points designed to integrate with the existing Point of Sale system.

Enterprise Mobile Hospitality Loyalty
A restaurant loyalty program app for Hooters Club of America

In one breath

  • Brand-loyalty mobile app for a national US restaurant chain
  • POS-integration-ready architecture for future auto-award/redemption
  • Engagement layer (leaderboards, voting) on top of the loyalty core
iOS + Android

Platforms

Plugin-based

POS readiness

National chain

Scope

01 · The challenge

What was broken, what was at stake

Most restaurant loyalty apps are glorified punch cards. Hooters wanted a brand-engagement app with loyalty points at the centre — but designed from day one for a future where the existing POS system could auto-award and redeem points without staff intervention.

02 · The approach

How we thought about it

Two design priorities. First, ship a complete consumer experience that makes sense standalone — locations, deals, specials, leaderboards and loyalty points. Second, architect the points system behind a plugin boundary so POS integration could be bolted on later without rewriting the app.

03 · What we built

The actual solution

Mobile app on iOS and Android with locations, deals, specials, voting for favourite waitresses, leaderboards, and manual loyalty-point entry. Points system built behind a clean plugin interface ready for a later POS integration phase.

04 · The results

What shipped, what changed

A brand-forward loyalty product that users would actually open between visits — engagement layer keeping the app active, points system ready for automated POS integration when the brand chose to pursue it.

Timeline

Phase by phase.

  1. 01

    Discovery

    2 weeks

    Brand and POS capability audit. Loyalty program rules design.

  2. 02

    Design

    2 weeks

    Brand-forward UI. Loyalty flow. Leaderboard and voting UX.

  3. 03

    Build

    6 weeks

    Parallel iOS and Android. Plugin-based points engine.

  4. 04

    Launch

    1 week

    Location data seeding, marketing assets, store submission.

Stack

Tools and tech used.

iOSAndroidLoyalty points engine (plugin-based)Location services

More case studies

Other work in this space

A fan-connection app for music artist Thomas Fiss

Mobile · Entertainment

A fan-connection app for music artist Thomas Fiss

Read case →
A live streaming radio app for WJIE

Mobile · Broadcast

A live streaming radio app for WJIE

Read case →
A mobile safety handbook for IKEA's field workforce

Enterprise · Mobile

A mobile safety handbook for IKEA's field workforce

Read case →

Your move

Tell us what you're trying to do. We'll tell you if we can help.

First conversation is thirty minutes. No pitch deck. You leave with either a clear next step — or an honest "we're not the right team for this". Both are useful.

Book an intro call Take the free FORGE Readiness Score
  • Response within one business day
  • Mutual NDA available on request
  • We'll say no if we're not a fit

19 years · 10M+ lines of code · 240+ mobile apps · IKEA · ABC News · DaVita · SBM Industries