2015 · US · Mobile · Broadcast · Consumer

WFPK — live streaming radio with social login and archive

A redesigned streaming radio app for WFPK — live feed, a full archive of the Live Lunch sessions, Instagram integration, and favourites synced across devices via social login.

MobileBroadcastConsumer
WFPK — live streaming radio with social login and archive

In one breath

  • Second-generation streaming radio companion app with enhanced UX and archive
  • Social login (Twitter / Facebook) to sync favourites across devices
  • Deep archive of Live Lunch recordings and #WFPK Instagram feed
iOS + Android

Platforms

Live · Archive · Social · Events

Content types

Yes, via social login

Cross-device sync

01 · The challenge

What was broken, what was at stake

The existing WFPK app had served its purpose but couldn't carry the station into richer engagement — listeners wanted to keep favourite songs, go back to the Live Lunch archive, and connect the community. The redesign had to do all this without slowing the primary "tap to stream" action.

02 · The approach

How we thought about it

Keep the live stream at the top; add depth below. Social login via Twitter or Facebook (the station's existing audience platforms) kept sign-up frictionless. Favourites synced via the social identity so listeners never lost a song when switching devices.

03 · What we built

The actual solution

A redesigned mobile app with live streaming prominent, cross-device favourites via social login, an archive of Live Lunch recordings, an #WFPK Instagram feed, and an events calendar with native calendar integration.

04 · The results

What shipped, what changed

WFPK's listeners got a deeper app that rewarded time spent, not just a stream switch. Favourites, archive and Instagram extended engagement beyond the live feed.

Timeline

Phase by phase.

  1. 01

    Discovery

    2 weeks

    UX audit of the existing app. Listener-behaviour mapping.

  2. 02

    Design

    2 weeks

    Refined player chrome. Social-login flow. Archive browsing.

  3. 03

    Build

    5 weeks

    Parallel iOS and Android. Weekly demos.

  4. 04

    Launch

    1 week

    Store update and station comms.

Stack

Tools and tech used.

iOSAndroidSocial login (OAuth)Instagram integration

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