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2013 · US · Enterprise · Mobile · Broadcast · News

ABC Nashville News Centre

A location-based news app for ABC Nashville News Centre

A mobile app for ABC Nashville that turned the evening broadcast into a personalised, location-aware news stream — with local schools, eateries and coupons alongside the headlines.

Enterprise Mobile Broadcast News
A location-based news app for ABC Nashville News Centre

In one breath

  • Location-aware news stream mobile app for a US TV broadcaster
  • Automatic location detection with content categorised by user preference
  • Went beyond headlines — schools, places to eat and local coupons integrated
iOS + Android

Platforms

News · Local · Lifestyle

Content streams

Location + preference

Personalisation

01 · The challenge

What was broken, what was at stake

Local broadcasters were losing time-on-app to national news apps that didn't care about Nashville specifically. ABC Nashville wanted an app that made local relevance impossible to match — location-driven, preference-driven, and expanded beyond just news.

02 · The approach

How we thought about it

Location is the wedge. We detected it automatically, then used it to rank and surface local news, nearby schools and colleges, places to eat, and coupons available at those places. The app became a daily local companion, not just a news viewer.

03 · What we built

The actual solution

Mobile app on iOS and Android with automatic location detection. News stream categorised by user preference. Secondary panels for nearby schools/colleges, eateries, and local coupons. Backend fed from the newsroom's existing publishing workflow.

04 · The results

What shipped, what changed

A differentiated local-news product that extended the broadcaster's reach beyond the evening programme into daily commutes and lunch breaks.

Timeline

Phase by phase.

  1. 01

    Discovery

    2 weeks

    Newsroom workflow mapping. Local data source evaluation.

  2. 02

    Design

    2 weeks

    Location-first UX. Secondary panel patterns for non-news local content.

  3. 03

    Build

    6 weeks

    Parallel iOS and Android. Weekly demos.

  4. 04

    Launch

    1 week

    Store submission and newsroom integration sign-off.

Stack

Tools and tech used.

iOSAndroidLocation servicesCMS integration

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