Why Business Websites Should Follow Latest Google Guidelines?

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There is no doubt that mobile is changing the world. Everyone has smartphones with them, for instant communication and look for required information with a single touch. With such an exponential evolution in technology, having a mobile-friendly website i.e responsive website has become a vital part of having an online presence.

Today everybody loves making purchases by comfortably sitting at home and get the required product delivered to their doorstep. As per the report of a widely popular website - eMarketer, the mobile commerce will achieve new heights in 2017. Almost every business has a website nowadays. As more and more people use their smartphones and tablets for purchasing on the internet, responsive web design will play a growingly vital role in driving greater sales for your business.

What’s The Problem?

The most important and easiest way to attract customers nowadays is to get online. A high-quality website is very important for a business. Today It has become the most powerful marketing tool.

Yet unfortunately, relatively few businesses understand that reality. Some of them are overspending on their website, others are underspending and have no clue what they're doing. A Large number of business websites out there are improperly designed and not upto the Google’s Webmaster guidelines. It requires the visitor to pinch or zoom in order to read the content. The visitor finds this a frustrating experience resulting into low conversion rate or no sale.

See What Google Has To Say?

Google, the most widely used search engine keeps on updating it’s algorithms to provide the best user experience. If we talk about the latest Google Webmaster guidelines, the websites that are not mobile-friendly are likely to abandon. That means if your website violates Google’s quality guidelines, it will not rank in search engine results. Basically, Google supports only responsive web design otherwise your website will be flagged very soon. It won’t appear in mobile search results.

A Good Website Matters For Every Business

  • Make a good first impression- The way your landing page looks can seriously turn a visitor into a customer. Always remember you don’t get a second chance to make a first impression. It takes only seconds or a visitor to decide whether to do business with you or not.
  • Give visitors the information they’re looking for- Content plays a vital role in boosting your ranking in search engines. Provide high-quality and useful content on your business website will attract many visitors and entice webmasters to link to your site. If the visitor can’t identify the required information quickly, they are likely to leave your website. So, make sure your message can be communicated at a glance.
  • Safe link building is a must- Links help Google crawlers (known as Google Bots) find your website and can provide you greater visibility in it’s search results. While showing search results, google algorithms cater web pages both important and relevant to search query. Google supports only natural links. Find out the artificial or unnatural links pointing to your website and remove them.
  • Knowledge is power- Algorithms are changing all the time, even in months. Keep a track on Google’s guidelines about once a month. So you can update your business website and backlinks to avoid being banned in search results.

Thus, make sure users can have a great experience on your website when they’re visiting from their mobile phones or tablets. If your visitors are ranking your website higher in their preference list, you will definitely have higher rankings in search engines as well.

If you haven't made your website mobile-friendly, you should!

Get in touch with us to rapidly get your old website ready for responsive and regain your rank in Google search results.