There is no doubt that mobile apps have become a potential medium for businesses of all kinds and sizes for the acquisition of users. The market is flooded with so many business apps out of which a surprising number of apps end up with poor reviews and low ROI.
According to Google, 26% of installed apps are abandoned after the first use. Also, of those who stop using apps, 24% would reuse an app if offered exclusive or discount/bonus content.
Business apps allow ease of doing business for the organization and deliver quick services to customers. These days, it's very easy to get caught up in a cool, new technology and mobile apps while forgetting about the user. A great looking mobile app might not be what your customer is looking for. As more businesses choose to create brilliant mobile apps, it is important to know what it takes to develop a useful app to keep users engaged and happy.
So, how can we develop best business apps that are useful for the businesses to promote and market their products well?
Let’s talk more about what you should consider before creating a Business App
- Think like the user, then design the UX- To create a useful mobile app, we had to be user-first. The user's needs always come first and the medium second. It is proposed that customer coming to a mobile app will fall into three categories: active users, curious users, and passive users who have no aim at all but just want to browse the app. Well, that’s very necessary, both for your business and for the customers whom you want to target. It is vital to develop an app that appeals to all three categories of users. Search functionality for active users so that they can find exactly what they are looking for, categorical organization (such as "Advertising" and "Content") to help curious users zero in on a topic, and recommended features for passive users so as to become engaged and conversant with the content.
- Remember that users are people, not demographics- Despite the fact, it can be painless to rely purely on audience demographics or business, it can be easy to forget that you’re solving a problem for people themselves. For example, if you are developing a strategy game then people ages 15-35 might be your best bet. So know who you are targeting. While designing a useful mobile app, it’s crucial to know your demographics. Always summarize what makes your target audience excited and simply focus on it. Like creating a loyalty program within your app.
- When promoting an app, consider all the situations in which it could be useful- Know the habits of your target audience and learn when they will be using your app. With best business apps you can connect better with your customers. If they are using your app briefly while on a coffee or lunch break, design your app accordingly. Whether they are using the app for small sessions or for extended periods of time. It’s pivotal to know the customer habits of your target audience and cater it to their schedules. A useful mobile app helps you to provide a level of value for your customers that they cannot get anywhere else.
- Keep working on the utility of the app even after launch- Marketing and maintenance are really important for the better functioning of your project. A combination of acquisition and retention can often be the key to an app’s growth. Providing UX improvements even after the launch is the most pivotal element. This makes sure that your business app is useful and relevant as time continues on.
If you’re looking to develop a successful business app, firstly ask yourself some questions — is this mobile app friendly for my customer or am I just doing this to get noticed in this competitive world of app business?
Begin your research and find what is seriously the best solution for your customer, and you might find some remarkable things. If an app is not your answer, maybe you should try something else or adapt the app to fit the customer’s needs.
As long as your business app is useful to its users, then it should have no trouble being used time and time again.
Get in touch with us to turn your next app idea into reality.